Kelsey's blog post one

  Apple Inc Many people wonder how Apple does so well and what marketing tactics do they use? This blog will explain how they have gained a competitive advantage and built up such a great reputation not only across the UK but globally.  Almost every Apple product has become successful and in high demand. One aspect that stands out compared to competitors is the design of their products. Apple products are well known for being aesthetically pleasing and easy to use. When a business, like Apple, remains successful across many years, it is due to a combination of the marketing mix booming in all areas.  What is the marketing mix?  The marketing mix, also known as the four p’s which are product, place, promotion and price, demonstrate all the important factors that should be considered in making a product or service. It is important, especially for companies such as Apple, which is on a wide scale, to successfully implement each factor well thought out by experts when cr...

# CancelBalenciaga Over the past week, the scandals of Balenciaga’s recent campaigns has inundated various social media platforms including twitter, instagram and tiktok. The latest holiday campaign featured young children holding teddy bears in BDSM accessories and costumes , which was also worn by runway models at the Balenciaga's show at Paris fashion week. This has caused outrage by the general public as many of us are questioning Balenciaga's ethics over these images. The new hashtag # cancelbalenciaga is trending across social media sites as Balenciaga's team are currently being accused of condoning child exploitation and pedophilia, which is clearly not right and shocking for such a well known brand. A second advertising campaign from Balenciaga from their summer collection contains documents from the supreme court case, United States vs William, including federal protections against child pornography. Both of these campaigns have caused serious controversy and many ...

The Influence of Influencers Marketing is the exchange process between businesses and customers and as we are approaching the digital era with ‘generation Z’ becoming more engaged. Online brands have changed the way a product or service is promoted, due to the change in consumer demands and keeping up with the times. Social media has a huge, positive impact for all businesses to reach a wider audience globally. Social media is not just used for posting pictures, seeing what your friends are up to and watching influencers videos on the latest products, social media can help organisations create an online presence aiming towards their customers as there are over three million people in the UK that use social media every day. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”(Jeff Bezos, CEO at Amazon.com). There are various social media platforms and the increase of busines...

  Why is Marketing so important for businesses in 2022? There are many organisations in the Uk, many consumers and many competitors, this is why businesses need successful marketing strategies to communicate with their target customers with the aim of informing them. What is marketing and how can it be defined? "Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return" (Kotler et al. 2020). Marketing is crucial for a successful business and an organisation can be marketed in many different ways on a number of platforms. One example is having an online platform. Many fashion brands, along with millions of others are promoted with the help of social media. One example of this is Urban Outfitters, which is a multinational company who target young men and women with the latest clothes, homewear and beauty products. Urban Outfitters have a loyalty programme called UO rewards th...