Kelsey's blog post one

  Apple Inc Many people wonder how Apple does so well and what marketing tactics do they use? This blog will explain how they have gained a competitive advantage and built up such a great reputation not only across the UK but globally.  Almost every Apple product has become successful and in high demand. One aspect that stands out compared to competitors is the design of their products. Apple products are well known for being aesthetically pleasing and easy to use. When a business, like Apple, remains successful across many years, it is due to a combination of the marketing mix booming in all areas.  What is the marketing mix?  The marketing mix, also known as the four p’s which are product, place, promotion and price, demonstrate all the important factors that should be considered in making a product or service. It is important, especially for companies such as Apple, which is on a wide scale, to successfully implement each factor well thought out by experts when cr...