The Influence of Influencers
The Influence of Influencers Marketing is the exchange process between businesses and customers and as we are approaching the digital era with ‘generation Z’ becoming more engaged. Online brands have changed the way a product or service is promoted, due to the change in consumer demands and keeping up with the times. Social media has a huge, positive impact for all businesses to reach a wider audience globally. Social media is not just used for posting pictures, seeing what your friends are up to and watching influencers videos on the latest products, social media can help organisations create an online presence aiming towards their customers as there are over three million people in the UK that use social media every day. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”(Jeff Bezos, CEO at Amazon.com). There are various social media platforms and the increase of busines...