Why do consumers still prefer to shop online?
COVID-19 and the ‘new norm’ for consumers Covid-19 has forever changed online shopping behavior and consumer habits, still to today in 2023 (Uncat, 2022).This blog will highlight the benefits and drawbacks of the ‘new norm’ when it comes to shopping online and all organizations now having some sort of online and digital platform. The pandemic forced consumers to change their ways for several months and many spending habits have altered the way organizations promote their products even now, due to the change in consumer needs. Covid also affected supply chains, having a detrimental effect on consumers and made many have to get even basic foods elsewhere, including toilet roll. Looking back at these uncertain times, we can analyze how many businesses struggled to even stay open due to financial struggles and inadequate to open a p...