Why is Marketing is important for businesses in 2022?
Why is Marketing so important for businesses in 2022? There are many organisations in the Uk, many consumers and many competitors, this is why businesses need successful marketing strategies to communicate with their target customers with the aim of informing them. What is marketing and how can it be defined? "Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return" (Kotler et al. 2020). Marketing is crucial for a successful business and an organisation can be marketed in many different ways on a number of platforms. One example is having an online platform. Many fashion brands, along with millions of others are promoted with the help of social media. One example of this is Urban Outfitters, which is a multinational company who target young men and women with the latest clothes, homewear and beauty products. Urban Outfitters have a loyalty programme called UO rewards th...